Why your photos are worth $1bn to Facebook

It’s a simple fact that photos drive visits to Facebook. Facebook is an advertising company, and you’re only valuable to its clients when you’re on Facebook looking at their adverts. Making Facebook the central place to share your photos with friends is a great way to make sure you come back and see more adverts.

Photos aren’t just about repeat visits, though. The photos you upload, combined with those added by your friends, make you vastly more valuable to Facebook. Valuable enough, in fact, for Facebook to buy rival photo-sharing network Instagram for $1bn. Here are my thoughts on why your photos are worth so much.

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Address Book security

Last April, I wrote about the UK Conservative Party’s election app. This app uses your iPhone’s address book to send personal details (and likely voting intentions) of your friends and contacts to the Conservative Party.

The subject of address book security has been in the news again recently. Two particular stories have caught my eye, both of which raises questions about how we value address book privacy in mobile apps and on the Internet.

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